There was once a time when only a narrow range of people were able to openly participate in fashion culture. Many believed that only the extremely wealthy and aristocratic had the freedom to express their passion for aesthetics through clothing. Nowadays the conversation about fashion is broadening to include a wider array of faces, including those of men who do not necessarily fit into traditional fashion categories. Some of the most visible people in contemporary fashion are famous musicians like Kanye West and producer Pharrell Williams. These musicians’ personal sense of style has revolutionized the way that many hip-hop fans express themselves through their clothing.
Long before he dove into the work of producing his independent fashion line,Kanye West changed urban fashion forever by introducing aesthetics from the world of prep school kids and, later on, the world of hipsters. Today male consumers that look up to the star as a blueprint for what it means to be a young, fashion-forward man living in a big city need look no further than the Internet to get the threads they need. There’s no better way to match Kanye’s unique sense of style than to look through the diverse selection of urban clothing offered online.
One of the many benefits of shopping for threads online is that the digital retail space offers consumers far more variety than traditional brick-and-mortar operations (just look at Zamage, which has a huge selection of really fresh threads you won’t find anywhere else). As urban clothing has become more avant-garde (think Kanye’s“Yeezy Season” fashion line) it can be difficult to follow ever-changing trends by shopping at department stores alone. Because malls have to cater to the tastes of an enormous and incredibly broad consumer base, they may overlook and fail to carry fashion that suits tastes that are more niche and experimental. If they bet big on something unique and it fails then they might end up losing a lot of money. That’s why online shopping from a place like Zamage can be such a boon to male shoppers seeking to fill their closets with looks that would be at home in a Tyler the Creator music video.
Jeans, a versatile staple of the urban fashion shopper’s closet, have undergone many interesting and distinctive design changes over the years. It can be a challenge to find stores that carry jeans and biker denim that has the amount of shredding and rips that a trendy shopper wants. By shopping online, male consumers can find denim that has shredding that ranges from light to extensive, in whatever colour they’re looking for. Check out check out Zamage.com/Men/1 to get a look at a really great selection of jeans and other hip urban wear to build your look. Because if you want to look like Kanye or Pharrell, getting on the internet is the only way.
